Privacy Policy

1. Who We Are

This Website is operated under the pisces brand.

For purposes of applicable privacy laws, pisces is responsible for the personal information described in this Privacy Policy, except where a third-party service provider acts independently under its own privacy policy.

2. Scope of This Privacy Policy

This Privacy Policy applies when you browse or use the Website, create or use an account, place or attempt to place an order, use product-selection, motorcycle-fitment, or wheel-configuration features, submit an inquiry, request support, leave a review or comment, subscribe to communications, or otherwise interact with us.

It applies to personal information collected through the Website and through communications or transactions connected with the Website.

It does not apply to websites, applications, platforms, payment providers, shipping providers, social media services, or other services operated independently by third parties. Those third parties may process personal information under their own privacy policies and terms.

3. Information We Collect

The information we collect depends on how you interact with the Website and which features or services you use.

3.1 Information You Provide Directly

We may collect information you voluntarily provide, including:

• Your name, email address, telephone number, billing address, shipping address, and country or region
• Your company or business name, where applicable
• Account username, password information, and account preferences
• Order, purchase, cart, wishlist, inquiry, and quotation-request information
• Motorcycle make, model, year, trim, or other fitment information
• Wheel specifications, sizes, finishes, configurations, customization choices, and related accessories
• Installation, compatibility, technical-support, return, refund, exchange, warranty, or claim information
• Communications submitted through contact forms, email, or customer support
• Reviews, comments, ratings, photographs, or other content you submit
• Marketing and communication preferences
• Any other information you choose to provide

Please do not provide personal information that is unnecessary for your request.

3.2 Order and Transaction Information

When you place or attempt to place an order, we may collect information necessary to process and manage the transaction, including:

• Products ordered, product variations, selected configurations, quantities, and prices
• Billing, shipping, tax, delivery, and order-contact information
• Order numbers, payment status, transaction identifiers, and payment-method type
• Shipping method, delivery status, tracking information, customs information, and order notes
• Refund, cancellation, dispute, chargeback, customer-service, and after-sales information

Payment card information may be collected and processed directly by a third-party payment provider. Depending on the payment method used, we may not receive or store your complete payment-card number or security code. Payment providers may provide us with limited information such as payment status, transaction identifiers, payment method, billing details, and information needed to prevent fraud or complete a transaction.

3.3 Motorcycle Fitment and Product Configuration Information

When you use motorcycle-fitment tools, wheel builders, configuration tools, product filters, or compatibility features, we may collect information such as:

• Motorcycle manufacturer, model, model year, version, or trim
• Front-wheel, rear-wheel, or wheel-set requirements
• Wheel size, specification, finish, color, and customization selections
• Selected accessories, related components, saved configurations, and compatibility selections
• Products viewed, filtered, compared, added to a cart, or associated with an inquiry

This information may be associated with your browser session, account, inquiry, cart, or order.

3.4 Information Collected Automatically

When you access or use the Website, certain technical and usage information may be collected automatically, including:

• Internet Protocol address, browser type and version, device type, operating system, and device identifiers
• Referring website or source, pages viewed, links or buttons selected, and products viewed
• Search, filtering, configuration, cart, and checkout activity
• Date and time of access, session duration, and approximate location derived from an IP address
• Cookie identifiers, Website-performance information, error information, and security or fraud-prevention information

3.5 Information Received from Third Parties

We may receive information from third parties that help us operate the Website or fulfil transactions, including payment processors, shipping carriers, logistics providers, Website-hosting providers, ecommerce and order-management providers, security and fraud-prevention services, spam-detection services, analytics providers, advertising or marketing providers where enabled, customer-service providers, and social media platforms where you use a connected feature.

The information received depends on the service used and the permissions or settings associated with that service.

4. How We Use Personal Information

We may use personal information for the following purposes:

• To operate, maintain, secure, and improve the Website
• To display products and provide Website features
• To create and manage customer accounts
• To process orders, payments, taxes, shipping, delivery, and order tracking
• To verify transactions and prevent fraud or misuse
• To provide motorcycle-fitment, wheel-configuration, and product-compatibility functionality
• To save or process product configurations and selections
• To respond to inquiries, quotation requests, and technical questions
• To provide customer service and after-sales support
• To process returns, refunds, exchanges, warranties, and claims
• To communicate about orders, payments, deliveries, account activity, security, or support
• To maintain transaction and business records
• To analyse Website usage, performance, and errors
• To detect spam, fraud, security incidents, unlawful activity, or violations of our policies
• To enforce our terms, policies, and legal rights
• To comply with legal, tax, accounting, regulatory, or law-enforcement obligations
• To send marketing communications where permitted by law
• To fulfil another purpose disclosed when information is collected

We will not use personal information for a materially different purpose without providing appropriate notice or obtaining consent where required.

5. Legal Bases for Processing

Where the GDPR, UK GDPR, or a similar law applies, we may process personal information on one or more of the following legal bases:

5.1 Performance of a Contract

We may process information when necessary to process an order, accept or confirm payment, deliver products, manage an account, provide requested customer service, or handle returns, refunds, warranties, and other contractual requests.

5.2 Legal Obligations

We may process or retain information when necessary to comply with tax, accounting, consumer-protection, product-safety, regulatory, court, government, or other applicable legal requirements.

5.3 Legitimate Interests

We may process information when reasonably necessary for legitimate business interests, including operating and improving the Website, protecting the Website and customers, preventing fraud and misuse, maintaining business records, understanding product and Website performance, responding to inquiries, and establishing, exercising, or defending legal claims.

We will consider the potential impact on your privacy before relying on legitimate interests.

5.4 Consent

We may rely on consent for certain marketing communications, non-essential analytics or advertising technologies, optional features, or publication of submitted content. Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

6. Cookies and Similar Technologies

The Website may use cookies, local storage, pixels, tags, scripts, and similar technologies. Cookies are small files stored on your device that help websites operate, remember preferences, maintain sessions, and understand how visitors use the Website.

6.1 Strictly Necessary Cookies

These cookies may be necessary to operate and secure the Website, remember cart contents, support checkout, process account login, remember privacy preferences, prevent fraud or misuse, and maintain Website sessions. Because these cookies are necessary for the Website to function, they may not be subject to optional consent in some jurisdictions.

6.2 Functional Cookies

Functional cookies may remember language or region preferences, product selections, display preferences, saved configurations, and account or session preferences. Disabling these cookies may affect certain Website features.

6.3 Analytics Cookies

Where enabled, analytics cookies may help us understand how visitors reach the Website, which pages and products are viewed, how visitors navigate the Website, whether Website features work correctly, and how Website performance may be improved. Where required by law, non-essential analytics cookies will be used only after consent has been obtained.

6.4 Advertising and Marketing Technologies

Where enabled, advertising or marketing technologies may be used to measure campaigns, understand advertisement performance, limit repeated advertisements, or provide more relevant communications. Where required, these technologies will be subject to consent or opt-out choices.

6.5 Managing Cookies

You may be able to manage non-essential cookies through the Website’s cookie settings or consent banner. You can also control or delete cookies through your browser settings. Blocking or deleting cookies may affect cart, checkout, login, configuration, and other Website functions.

7. Accounts and Login Information

If account registration is available, we may store information provided through your account, including your name, email address, billing and shipping information, order history, saved selections, and account preferences.

You are responsible for maintaining the confidentiality of your account credentials.

If you request a password reset, technical information such as your IP address may be included in or associated with the password-reset process for security purposes.

You may request access to, correction of, or deletion of eligible account information by contacting us. Certain order or transaction information may need to be retained for legal, accounting, fraud-prevention, warranty, product-safety, or dispute-resolution purposes.

8. Comments, Reviews, Media, and Submitted Content

8.1 Comments and Product Reviews

If comments or product reviews are enabled, we may collect information entered in the form, your display name, email address, rating or review, IP address, browser user-agent information, and information used for spam detection.

Approved comments or reviews may be displayed publicly together with the name or display name you provide.

If an external avatar service is enabled, an anonymized string created from your email address may be sent to that service to determine whether you use an associated profile image.

8.2 Uploaded Images and Files

If the Website allows you to upload images or other files, avoid uploading files that contain unnecessary personal information. Images may contain embedded metadata, including location information such as EXIF GPS data. Other users may be able to download an image and extract embedded metadata.

8.3 Public Content

Information submitted for public display may be visible to other users and may be copied, indexed, or shared outside our control. Do not include private, confidential, financial, or sensitive personal information in public reviews, comments, images, or other public content.

9. Embedded Content and Third-Party Links

The Website may contain embedded content or links to third-party websites, including videos, maps, social media posts, payment pages, shipping services, or other external resources.

Embedded content may behave as though you visited the third-party website directly. The third party may:

• Collect information about you
• Use cookies or similar technologies
• Monitor your interaction with the content
• Associate your activity with an existing third-party account
• Process information outside your country or region

We do not control the privacy practices of independent third parties. You should review the privacy policy of any third-party service you use.

10. How We Share Personal Information

We do not disclose personal information except as reasonably necessary for the purposes described in this Privacy Policy.

10.1 Website and Technical Service Providers

We may share information with providers of Website hosting, cloud storage, Website maintenance, ecommerce functionality, account management, databases, email delivery, security monitoring, spam detection, backups, and technical support.

10.2 Payment Providers

Payment providers may receive information necessary to process payments, verify transactions, prevent fraud, manage refunds, handle disputes or chargebacks, and comply with financial or regulatory obligations. Payment providers may act under their own privacy policies.

10.3 Shipping and Logistics Providers

We may share your name, delivery address, telephone number, email address, order details, package information, and customs information with shipping carriers, freight providers, warehouses, fulfilment providers, customs agents, and delivery partners as reasonably necessary to fulfil and deliver an order.

10.4 Analytics, Marketing, and Advertising Providers

Where enabled and legally permitted, we may share limited device, cookie, Website-usage, or campaign information with analytics or marketing providers. Where required by law, we will obtain consent or provide an appropriate opt-out mechanism.

10.5 Professional Advisers and Authorities

We may disclose information to lawyers, accountants, auditors, insurers, financial institutions, regulators, courts, law-enforcement authorities, or government agencies when required by law or reasonably necessary to protect legal rights, prevent harm, investigate fraud, or respond to lawful requests.

10.6 Business Transfers

If the Website or associated business is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, personal information may be disclosed to advisers, prospective purchasers, investors, or successor entities, subject to appropriate confidentiality protections.

10.7 At Your Direction

We may disclose information when you request or authorize us to do so.

11. Sale or Sharing of Personal Information

We do not knowingly sell personal information in exchange for money.

Some privacy laws use the terms “sell” or “share” more broadly and may include certain disclosures made through online advertising, analytics, or cross-context behavioural advertising technologies.

If our use of a technology is legally considered a sale or sharing of personal information, we will provide the rights and opt-out mechanisms required by applicable law. These mechanisms may include cookie settings, privacy-preference controls, or recognition of supported browser-based privacy signals where legally required.

12. International Data Transfers

The Website may serve customers in multiple countries and regions. Personal information may therefore be stored, accessed, or processed in a country different from the country in which you reside. Privacy and data-protection laws in those countries may differ from those in your jurisdiction.

Where applicable law requires safeguards for an international transfer, we will use an appropriate transfer mechanism. Depending on the circumstances, these safeguards may include contractual protections, data-processing agreements, standard contractual clauses, or other legally recognised measures.

13. How Long We Retain Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The nature of the information and the reason it was collected
• Whether an account remains active
• Whether an order, warranty, claim, return, or support request remains open
• Legal, tax, accounting, product-safety, fraud-prevention, and security requirements
• Potential disputes, legal claims, and applicable limitation periods
• Your consent and communication preferences

In general:

• Account information may be retained while an account remains active and for a reasonable period afterward.
• Order, payment, tax, shipping, and transaction records may be retained for the period required by applicable legal, accounting, warranty, fraud-prevention, and dispute-resolution requirements.
• Pending, failed, abandoned, or cancelled transaction information may be retained for a shorter period unless needed for fraud prevention, customer service, or legal purposes.
• Customer-service, warranty, return, and claim records may be retained until the matter is resolved and for a reasonable period afterward.
• Marketing information may be retained until you unsubscribe, withdraw consent, or object, subject to limited suppression records used to respect your request.
• Security logs may be retained for as long as reasonably necessary to detect, investigate, and prevent security incidents.
• Cookie information is retained according to the purpose and duration of the relevant cookie.

When information is no longer required, we may delete it, anonymize it, or securely isolate it, subject to technical and legal limitations.

14. Data Security

We use reasonable administrative, technical, and organisational measures designed to protect personal information against unauthorized access, unauthorized disclosure, loss, misuse, alteration, destruction, and fraudulent activity.

These measures may include access controls, secure connections, account protections, software updates, backups, monitoring, and restrictions on access to personal information.

However, no Website, transmission method, storage system, or security measure can guarantee absolute security. You should use a strong and unique password, protect your account credentials, and contact us if you suspect unauthorized account activity.

15. Your Privacy Rights and Choices

Your rights depend on where you live and which privacy laws apply. Subject to applicable law, you may have the right to:

• Request access to personal information we hold about you
• Request a copy of your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of eligible personal information
• Request restriction of or object to certain processing
• Request data portability
• Withdraw consent
• Object to direct marketing
• Opt out of certain sales or sharing of personal information
• Limit certain uses of sensitive personal information, where applicable
• Lodge a complaint with an appropriate data-protection authority
• Receive information about the categories and purposes of personal-information processing

Certain rights are subject to legal exceptions. For example, we may retain information when required for tax, accounting, fraud prevention, product safety, warranty, dispute resolution, or legal compliance.

15.1 Exercising Your Rights

To submit a privacy request, email info@piscesracing.com. Clearly describe your request and provide enough information for us to locate the relevant records.

We may need to verify your identity before completing a request. Verification may require confirmation through an email address, account, order record, or another reasonable method. Information submitted for verification will be used only to process and respond to the request.

15.2 EEA, UK, and Similar Privacy Rights

Where the GDPR, UK GDPR, or similar law applies, you may have rights including access, rectification, erasure, restriction, objection, portability, withdrawal of consent, and the right to complain to a supervisory authority. You may object at any time to processing for direct-marketing purposes.

15.3 California Privacy Rights

If you are a California resident and the CCPA applies to our processing, you may have the right to:

• Know the categories and specific pieces of personal information collected
• Know the sources, purposes, and categories of recipients of personal information
• Request deletion, subject to exceptions
• Request correction of inaccurate information
• Opt out of the sale or sharing of personal information
• Limit certain uses of sensitive personal information, where applicable
• Exercise your rights without unlawful discrimination

Where permitted by law, an authorized agent may submit a request on your behalf. We may require proof of the agent’s authority and may also verify your identity directly.

15.4 Marketing Communications

You may unsubscribe from promotional emails by using the unsubscribe method included in the communication or by contacting us. Even after unsubscribing from marketing, you may continue to receive necessary service communications concerning orders, payments, shipping, security, accounts, warranties, or customer support.

16. Children’s Privacy

The Website is intended for a general adult audience and is not directed to children under the age of 16.

We do not knowingly collect personal information from children under 16 without appropriate authorization.

If you believe that a child has provided personal information through the Website, contact us at info@piscesracing.com. We will review the request and take appropriate action in accordance with applicable law.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Website, products or services, payment or shipping arrangements, analytics or other service providers, data practices, legal or regulatory developments, and security, technical, or operational requirements.

The revised Privacy Policy will be posted on this page with an updated “Last Updated” date. Where required by law, we may provide additional notice or request consent before a material change takes effect.

18. Contact Us

For questions, privacy requests, complaints, or concerns regarding this Privacy Policy or the handling of personal information, contact:

Please include “Privacy Request” in the subject line and clearly describe the request so that it can be reviewed and handled efficiently.